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Campaign Manager (Customer Engagement and Marketing Analytics), Digital Bank in Singapore at UOB Group

Date Posted: 10/28/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Singapore
  • Job Type:
  • Experience:
    At least 7 year(s)
  • Date Posted:
    10/28/2018

Job Description

Functional area: Personal Financial Services (PFS)
Employment type: Full-time
Job Type: Permanent

Are you passionate about making a difference? Do you get bored when not challenged at work? Would you want to re-imagine how financial institutions should be interacting with customers? If your answer is ‘Hell Ya!’ to all three questions, we may just have a role for you.

Part of the very vibrant and dynamic marketing team within the new UOB Digital Bank, this role will challenge your ability to strategize and innovate using data-driven insights.

You should be comfortable with technology, and will be required to work closely with our technology partners to deliver amazing digital experiences. So if you love to think out of the box and constantly believe there is a better way of doing things, you may just have found a team to meet your ambitions.

Responsibilities:
  • Strategize, design and deliver multi-channel campaigns through a campaign management platform or traditional marketing channels
  • Translate analytical and marketing data to content that drives the business needs
  • Proactive testing and recommending of ways to improve campaign performance
  • Constant improvement of data quality and insights to achieve business strategy
  • Be the analytical ‘voice’ in ongoing product development and improvements
  • Implement and coordinate campaigns with countries across the region
  • Strategy management and execution to optimize customer engagement through use of data decisioning platforms
  • operationalize analytical insights through data and customer management solutions
  • Support the establishment of Digital Data Analytics capability for UOB Digital Bank
  • Support for the development and implementation of the Digital Bank data strategy, analytics and data driven decisioning capability through data integration and automated decisioning platform management
Requirements:
  • Recognised degree in computing or science related discipline (eg. Computer Science, Engineering, Information Technology, Marketing Communication)
  • Min 7 years working experience in Digital Analytics or Data Driven Decisioning functions. The candidate must have campaign management experience with track record in the digital ecosystem
  • knowledge of SQL, Data Warehousing, BI, Data Modelling with experience in Big Data a strong plus
  • Advanced knowledge and experience in CRM platforms, campaign management platforms, A/B testing, and web analytics such as Adobe Analytics,
  • In depth knowledge of digital banking, banking products and the overall industry a strong plus
  • Good written and verbal communication skills and demonstrated success presenting strategies and concepts in a clear and compelling manner to cross-functional stakeholders that persuades action
  • Excellent stakeholder management and project management skills
  • Innovative thinker with ability to work and thrive in a dynamic, team-oriented environment
  • Able to interpret analytical data and marketing data synergistically with marketing communications