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Digital Customer Engagement, Digital Bank in Singapore at UOB Group

Date Posted: 6/18/2018

Job Snapshot

Job Description

Functional area: Personal Financial Services (PFS)
Employment type: Full-time
Job Type: Permanent

Part of the very vibrant and dynamic marketing team within the new UOB Regional Digital Bank, this role will challenge your ability to strategize and innovate using data-driven insights.
You should be comfortable with technology, and will be required to work closely with our technology partners to deliver amazing digital experiences. So if you love to think out of the box and constantly believe there is a better way of doing things, you may just have found a team to meet your ambitions.
Your role:

•      Strategize, design and deliver multi-channel campaigns to engage customers throughout their life cycle

•      Translate analytical and marketing data to content that drives the business needs

•      Proactive testing and recommending of ways to improve campaign performance

•      Implement and coordinate campaigns with countries across the region

•      Support the development and implementation of the Digital Bank’s content strategy and data driven decisioning capability  

•      Have a recognised degree preferably in the areas of Marketing, Communication, Psychology, Social Science or similar

•      6 to 8 years of experience in similar roles

•      Strong in written and verbal communication
You must be:

•      Able to interpret and connect analytical data, marketing data with marketing communications

•      Adaptive

•      An innovative thinker

•      Appreciative of all things technology

•      Detailed oriented

•      Excellent in organisation and planning

•      Experienced in vertical and lateral stakeholder management

It’s a plus if you have: 

•      In-depth knowledge of digital banking, banking products and the overall industry

•      Hands-on experience on marketing automation tools