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FVP, UX Designer Lead in Singapore at UOB Group

Date Posted: 5/9/2018

Job Snapshot

Job Description

Functional area: Business Technology Services
Employment type: Full-time
Job Type: Permanent

About Role
  • The role has an overall responsibility to launch and standardize UX framework for customer and staff.
  • This position is a function within Enterprise Architecture, Process, and UX
Job Objectives
The successful candidate is expected to:
  • Build UOB UX capabilities, focusing on SME, Commercial, and Corporate segments – supporting the following UX principles: 
  • For customers
    • Consistent usability, look and feel across all digital touchpoints –
    • Aligned with UOB brand personality with digital-friendly color palette
    • Support omni-channel behaviors
    • Consider end-to-end activities, across all business processes, all touch points
    • Insight-driven to drive personalization
  • For staff:  functionalefficient, and consistent internal applications experience for bank staff, with ‘day in life of RM, day in life of Ops, day in life of…’
  • Set up and maintain CX / UX / UI frameworks and design / development UX / UI libraries
  • Supports effective transformative change by building relationships with other functions:  process design, architecture, segment / products, and service managers
  • Maintain quality through regular Best Practice reviews for continuous enhancement of principles, frameworks, and asset libraries
  • Execute and evangelize using lean design thinking methods and agile project management to ensure effective, optimal output during workshop planning and facilitations.
Key Responsibilities          
  • Manage partner relationships and matrix stakeholders across bank to deliver project-specific CX / UX / UI deliverables:
    • Customer omni-channel behaviors / staff  activities Journey map across all touchpoints
    • Reference matrix
    • KPIs / proof points
    • Flows, interactions and screens 
    • Clickable prototype
    • Personas
    • Pixel-perfect visuals
    • HTML / CSS styling instructions
    • UI test cases
    • UX UI Development component libraries
  • Help define governance / best practice across the bank to ensure consistency in experience and delivery quality through templates / libraries:
    • Journey map template
    • Design vision and  principles instructions
    • Global UX element library
    • Visual style-guide
    • Digital asset library
    • UI consistency management checklist
  • Continuously enhance experience principles and best-practices and ensure consistency in execution throughout project delivery
  • Work closely with E2E Process designer to ensure holistic context, business values, and system considerations
  • Work closely with partners to deliver major transformative UX programs
  • Work closely with application managers to ensure consistency in UI development components, using the Google Material Design framework
 Must Have
  • Expert in CX / UX / UI functions
  • Very hands on day-to-day to maintain focus and quality
  • Worked in a group function for regional / international banks
  • Understand limitation of enterprise software (CRM…) and core banking platforms (Credit origination, KYC….)
  • Pragmatic use of design thinking methods to align and reach group consensus
  • Understand and integrate digital disruption and customer high expectation of experience of financial services
  • Excellent communication and presentations skills to C-level
  • Bachelor’s degree in design or equivalent
  • Managed and working in blended team with partners
Good to have 
  • Experience with designing for users from Singapore, Thailand, Malaysia, Indonesia, Vietnam, China including Hong Kong