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SVP, Behavioural Insights and Decision Science Research, Digital Bank in Singapore at UOB Group

Date Posted: 10/28/2018

Job Snapshot

Job Description

Functional area: Personal Financial Services (PFS)
Employment type: Full-time
Job Type: Permanent

You will be part of a very vibrant and dynamic team at the heart of the new UOB Digital Bank that is innovating the way the customers engage with the bank through the most personalised experiences possible.

Role Overview
We’re looking for a Behavioural Scientist/Researcher who thrives at the intersection of data, marketing, product and engineering. The ideal candidate will have an in-depth appreciation of behavioural science so that he/she can translate complex information into transformative data-driven solutions across a variety of behavioural nudges.
This position will be including user research, project management, workshop facilitation and training.

Responsibilities:
  • Research and develop decision science models and act as a consultant to the business unit with the aim of achieving business goals and objectives
  • Identify and apply best practices in the field of advanced analytics (statistics, operations research, etc.) to the business unit
  • Research behavioural science insights, trends, case studies, methodologies and applications to build up a knowledge repository of behavioural change strategies, tools and frameworks in driving digital transformation and start-up culture across the bank
  • Develop new approaches and methodologies to deal with research problems
  • Partner with external vendors and internal data analytics team to gather data and insight reports
  • Coach and consult with senior management and internal teams on behavioural science insights, methodologies and applications to advocate deeper appreciation in behavioural change for bank-wide impact
  • Expand on core and bank-specific behavioural change offerings through careful consideration of business value and data analysis
  • Share findings and project reports to internal stakeholders, such as senior management, departments, teams, managers, colleagues, etc.
  • Collaborate with strategic partners and stakeholders to achieve the UOB Digital Bank Vision
Job Requirements:
  • Bachelor’s/ Masters/ PhD degree in relevant behavioural science fields, such as Behavioural Science, Behavioral Economics, Consumer Psychology, Neuroscience, Business, Computer Science, Economics, Engineering, Mathematics, Psychology, Sociology or Statistics.
  • At least 5-8 years’ relevant working experience with a proven track record of leveraging behavioural science/ data analytics to drive behaviour change and business impact.
  • Previous experience at a start-up, consulting or technology company preferred.
  • Excellent balance of analytical thinking and business acumen, with knowledge of predictive analysis, behavioural science and data analytics.
  • Able to analyse and interpret complex data results through simple data visualisation and dashboards into actionable insights and strategies.
  • Detailed and data-oriented multi-tasker who works efficiently under pressure.
  • Able to work independently with minimal supervision.
  • Knowledge in programming or scripting, statistical, analytical software and tools, e.g. SQL, R, Excel, SAS, SPSS or Stata.
  • Knowledge of Human-Centred Design/ Design Thinking, Lean Start-up and/or Agile Methodology is a plus.