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FVP, Engagement Program Manager, Digital Bank in Singapore at UOB Group

Date Posted: 1/31/2019

Job Snapshot

Job Description

Functional area: Personal Financial Services (PFS)
Employment type: Full-time
Job Type: Permanent

Part of the very vibrant and dynamic marketing team within UOB Digital Banking, this role will challenge your ability to strategize and innovate using data-driven insights.
You should be comfortable with technology, and will be required to work closely with our technology partners to deliver amazing digital experiences. So if you love to think out of the box and constantly believe there is a better way of doing things, you may just have found a team to meet your ambitions.
Your role:
  • Strategize, design and deliver multi-channel campaigns to engage customers throughout their life cycle
  • Translate analytical and marketing data to content that drives the business needs
  • Proactive testing and recommending of ways to improve campaign performance
  • Implement and coordinate campaigns within Singapore and Malaysia to drive customer engagement and main bank activities
  • Support the development and implementation of the Engagement strategy and data driven decisioning capability
  • Have a recognised degree preferably in the areas of Marketing, Communication, Psychology, Social Science or similar
  • 6 to 8 years of experience in similar roles
  • Strong in written and verbal communication
You must be:
  • Able to interpret and connect analytical data, marketing data with marketing communications
  • Adaptive
  • An innovative thinker
  • Appreciative of all things technology
  • Detailed oriented
  • Excellent in organisation and planning
  • Experienced in vertical and lateral stakeholder management
It’s a plus if you have:
  • In-depth knowledge of digital banking, banking products and the overall industry
  • Hands-on experience on marketing automation tools