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Vice President, Group Retail Marketing - Personal Banking & Branch in Singapore at UOB Group

Date Posted: 4/19/2018

Job Snapshot

  • Employee Type:
  • Location:
  • Job Type:
    Retail Banking
  • Experience:
    At least 8 year(s)
  • Date Posted:

Job Description

Functional area: Group Retail Shared Services
Employment type: Full-time
Job Type: Permanent

Job Description & Accountability
This position is responsible for overall Young Professionals customer segment acquisition programmes and segment related product marketing including Secured Loans and Investments. 
  • Work closely with Customer Franchise, Product owners, Sales, Compliance and Legal and external stakeholders (like fund houses) to plan, develop and implement marketing programs that drive customer acquisitions, leads generation and revenue while strengthening the segment brand proposition. Marketing programs may include customer seminars, gifting etc.
  • Work with creative and media agencies to develop effective marketing collaterals for all touchpoints while leveraging on an optimal media mix.
  • Responsible for the Digital Marketing functions – responsive web page, mobile app and email communications.
  • Create and deliver exciting digital/social content that drives awareness, encourage engagement and generate leads.
  • Work closely with the Analytics and Digital teams for more effective customer targeting and to monitor and track campaign performance and results to aid learnings for future campaigns.
  • Monitor, track and optimize allocated marketing budgets and marketing initiatives to achieve agreed yearly business targets.
Incumbent Profile 
  • At least 8 years of marketing communications experience
  • Degree in Communications, Marketing or Business
  • Strong branding/design sense with business acumen
  • Tenacious and results-oriented
  • Excellent project and people management skills  with an attention to details
  • Ability to multi-task and work in a fast-paced environment