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VP, Senior Social Media Manager, Group Strategic Communications & Customer Advocacy in Singapore at UOB Group

Date Posted: 1/19/2019

Job Snapshot

Job Description

Functional area: Group Strategic Communications & Customer Advocacy
Employment type: Full-time
Job Type: Permanent

Is it second nature for you to tweet, share, and post to social media? Do you know what it takes to grow an online community for an established brand? We're looking for an expert in Social Media who has keen business acumen, combined with strong expertise on social media and a flair for writing exceptional content, to develop and manage our social media platforms by implementing strategies and tactics to reach, engage and nurture our communities to become active fans and promoters of the bank. This role is based in Singapore, with periodic travels within the region to be expected.

Job responsibilities: 
  • Engage and lead discussions with senior business leaders to understand their business requirements and develop insights-driven plans on social media to support these objectives 
  • Set the vision, standard and strategy for the role each social media platform plays in our integrated communications
  • Drive and measure engagement through effective storytelling, creative concepts and executions across our social media platforms. Set the standard for social engagement benchmarks
  • Lead efforts to build online communities; develop plans to acquire and engage audiences, through well-executed online outreach programs and engagement campaigns 
  • Collaborate and align with internal content contributors to develop the editorial calendar for our social media platforms that meets the strategic communications and business objectives for the bank 
  • Manage the bank’s online presence and protect the bank’s reputation by tracking and listening chatter on social media platforms like discussion forums, and coordinating with internal stakeholders on the appropriate responses; or feeding it back to internal teams for consideration in future content creation and messaging 
  • Be in the know with topics that are trending on social media and create engaging content to deepen engagement with our target audience 
  • Drive consistent, relevant traffic from our social network presence to the bank’s websites 
  • Lead, engage and train regional social media teams to deliver towards the group’s social media strategy 
  • Develop and nurture relationships with social media platform partners and keep abreast of latest developments
Job requirements:
  • Bachelor degree in Marketing or BA in English, Journalism or Communication or related discipline
  • Active and well-rounded personal presence in social media, with a command of key social media networks in Asia and their best practices
  • Experience in managing all social media channels for large organisations and successful track record of creating engaging social media content on LinkedIn, Facebook and Instagram
  • Experience executing sponsored/targeted ads on Facebook, LinkedIn and Instagram
  • Experience in managing crisis communications on social media
  • Proficient in using social media tools including listening, publishing, analytics and reporting
  • Has a thorough understanding of existing and emerging social media platforms and can drive business outcomes through appropriate channel selection and adoption 
  • Demonstrates in-depth understanding of who our target audiences are, and can develop high-impact messaging to engage them 
  • Proven experience in effectively communicating with senior leaders and external influencers/thought leaders to win support for programs 
  • Team player with exceptional collaboration skills